So you got the new assignment and you know acing this one will set up a great next step up on your career plan. But do you play it safe or think about going for more?

It may not be obvious, but it’s actually easier to go for 10X than 2X.

In today’s challenging careers made up of 2-3-year assignments, many leaders focus on just trying to make the plan and survive the next cycle. There’s no time nor energy to “go for more”… much less 10X.

I often get puzzled looks when I ask someone how much time they planned to spend working over the next year. The fact is we all have the same amount of time in the next 12 months … but some people will just accomplish a whole lot more!

Astro Teller, head of Google X said, “It’s easier to make something 10 times better than to make something 10% better.”

When you try to make something 10% better, your brain is burdened with all the experiences, barriers and thinking of how hard that is.  There is a quote in the video, “Moonshot” where someone said that if you want a car to get 50 miles to the gallon you could work weekends … but if you want 500 miles/gallon, you must totally rethink the concept of the car.

Thinking 10X forces reinvention and drives innovation. What’s more, if you are a 10X thinker you attract other 10X thinkers and your odds of success go way up …  overall you just behave differently.

Let me introduce you to Dan Sullivan. Dan has an extraordinarily successful company, The Strategic Coach.  Dan and his team have helped 1000s of entrepreneurs escape their self-imposed limitations and jump to extraordinary levels of achievement, success and satisfaction.  I have been personally part of The Strategic Coach family for 20+ years.

Check out Dan’s insightful video on why 10X is better than 2X and how to get there.