When it comes to marketing one’s self in the digital age, undergraduates with a marketing background should definitely lead the pack in attracting the interest of employers.

Fortunately, the online environment provides a great opportunity for you to get yourself out there. But while there’s no one way to effectively harness the power of the online environment to get ahead in the marketing industry, there are plenty of wrong ways that can sink your hopes.

Employers can track your online goings and comings, for instance, so you need to be wary of the sorts of things that can build or damage your online reputation. In order to kickstart your job search, read on to learn more about reputation, resumes and video interviews in the digital age.

Reputation Matters

When you go about the process of marketing yourself, you don’t want to contradict that message by posting inappropriate things — comments or pictures — online. You should assume that employers will see it all. Statistics suggest, for example, that 75% of recruiters will research applicants online, and 70% have turned down applicants after what they discovered online.

In order to make a good impression, you need to leverage what you learned while earning your marketing degree so that you can showcase yourself in the best possible light. Getting a LinkedIn account should be your first order of business. Statistics show that 89% of all recruiters have hired someone through LinkedIn. Despite this, only 36% of job seekers are active on LinkedIn. So be among the 64% who are actively using LinkedIn rather than among the 36% who aren’t.

In addition to signing up for a LinkedIn account to showcase your resume, you also need to focus on filling in all the relevant details to make the most of the social media platform.

Another thing on profiles…When it comes to your personal profiles, restrict access to those you trust, delete inappropriate pics or comments, and refrain from using your real name as your username.

For professional profiles, you should use your real name for your username — and stick to posting industry-specific content.

Video Resume

In the digital age, you need to customize your resume to really set yourself apart. Around 90% of resumes come in the traditional format, so a video resume can be a game-changer.

Video Interview

A video interview can be a crucial component of your job application. When you consider that 33% of employers know within the first 90 seconds whether or not they will hire someone, you can begin to appreciate how video interviews can help you to make a good first impression.